| The Falling Value of Film
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| | well funded competitors. You do not want
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| EntertainmentForty years ago, people who
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| | distributors to have control over your
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| wanted to see a movie on a Friday night
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| | content when they go under. Work with
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| had just a few options. They could watch
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| | distributors who deliver cost-effective,
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| what was on TV, they could go to the
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| | fast-launch, flexible multi-national
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| local drive-in, or they could go to the
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| | multimedia distribution and marketing
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| local movie theater. The advent of video
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| | solutions for their customers. Make sure
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| stores that sold hundreds or thousands of
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| | there's an escape clause if they go into
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| movies on video tape/DVD gave people new
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| | bankruptcy or fail to provide timely
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| alternatives. They could watch this
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| | payments or accounting.Work directly with
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| week's new movie at the movie theater, or
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| | community theaters, activist groups and
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| take in last winter's box office smash in
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| | social networks to have your films shown.
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| their own home. The technology required
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| | "Four-walling" which used to be
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| to burn tapes and DVDs subsequently
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| | considered an amateur filmmaker's trick
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| turned every home in to a lending library
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| | was demonstrated to be a sound business
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| for film and video. The rise of
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| | strategy by Mel Gibson's block buster The
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| two-hundred-channel cable companies gave
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| | Passion of the Christ. That movie was
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| us two-hundred channels with something
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| | premiered to Christian communities across
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| on. Now the best selling studio and
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| | the United States and their word of mouth
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| independent films are available for
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| | drove it to be one of the most successful
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| download from from sites like
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| | independent films ever made.Work with
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| video.google.com, and the rise in
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| | your screenwriters to focus on less
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| movie viewing options has increased, the
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| | expensive, more character-driven films
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| average box office value of new films has
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| | that target under-served market segments.
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| fallen. That's hard to believe isn't
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| | There are tens of thousands of writers
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| it.Block busters like Lord of the Rings
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| | trying to write a great tent-pole film.
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| or Harry Potter mask the truth that more
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| | The competition is fierce, the number of
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| movies are being made by more people than
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| | producers/studios who can fund that film
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| ever before and yet the estimated revenue
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| | is small. There's are far fewer writers
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| for each film is actually falling. Tens
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| | producers focusing on writing Christian
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| of thousands of feature films and
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| | science fiction or Christian mysteries
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| documentaries are now available for sale
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| | although the Left Behind books and the
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| through a variety of venues. A growing
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| | DiVinci code indicate those markets exist
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| number of producers are making their
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| | and spend money.Find funding through
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| movies available for free online in the
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| | angel investors rather than through more
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| hopes that they will develop a following
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| | traditional lending and investment
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| that will result in "sell-able films"
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| | mechanisms. Movies are a risky business,
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| later on.The falling value of the average
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| | and they are growing more risky all the
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| movie has dramatic implications on the
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| | time. Fortunately the cost of making
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| lives of people who make movies for a
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| | them is also falling fast. Angel
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| living.Five Survival StrategiesConsider
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| | investors will often pay to have a movie
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| selling your products directly to viewers
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| | made as part of an artistic statement or
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| without going through standard
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| | act of community involvement while other
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| distribution channels. A producer
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| | investors will be driven more directly
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| investing tens or hundreds of thousands
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| | for a desire for profit. Producers will
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| of dollars on film for distribution on
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| | assemble groups of angel investors who
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| DVD should set aside a quarter or more of
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| | fund projects, and those investors may
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| that budget for a media campaign that
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| | elect to make their money available as
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| targets the market for the film. If they
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| | grants rather than as loans or stock
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| spend that budget wisely, customers will
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| | ownership. "Rich Patrons" may well be on
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| be looking for the film. Producers who
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| | their way back and they are certainly
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| find a solid, reliable international
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| | worth cultivating.Evolve to SurviveSome
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| storefront for their films keep the
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| | trends are irreversible. Horses gave way
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| percentage usually allocated to a
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| | to cars. Silent movies gave way to
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| traditional film distributor. For
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| | talking pictures. The movie industry is
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| example, if you post your film on your
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| | changing radically.Those who want to make
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| customers will be able to buy your DVD
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| | and sell movies for a living must revise
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| through Amazon (and soon download it
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| | their methods accordingly. They must
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| through You receive 60%-70% of product
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| | make more films for less money, and the
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| sales every month and retain complete
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| | films they make must be better targeted
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| control over your content, rather than
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| | so they are more cost-effective to sell.
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| waiting months or years for distributors
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| | The good news is, great scripts,
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| to send checks.Be very careful when
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| | exceptional acting talent, strong
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| choosing more traditional film
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| | technical skills and good business sense
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| distributors. Many distributors will
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| | will be enough to give many producers the
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| evaporate in the months and years to come
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| | great careers they deserve and many
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| due to competition from turn-key
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| | viewers will end up with "new classics"
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| distribution solutions offered by large,
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| | to watch.
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