| Business translation involves expressing the sense of | | | | Yonkers appeals to customers with exclusive tastes |
| a word or text in another language or form for | | | | and higher budgets. These business characteristics |
| commercial purposes. The concept is simple; its | | | | help determine business translations needs. Even within |
| fulfillment is not. One would assume that the analysis | | | | the same dialect, audiences will differ in vocabulary |
| of business translation needs is best left with the | | | | according to age and educational level. These are |
| translators. However, management can't afford to | | | | additional factors to take into account when assessing |
| entrust such important decisions to outsiders who don't | | | | business translation requirements. Most teenagers |
| share their strong interest for their company's growth. | | | | around the world have their own jargon. Likewise, |
| Three important things determine the business | | | | people who live in regions where it's common to be |
| translation campaign of a company. | | | | bilingual, such as in Quebec, Canada, often make use |
| Choosing A Dialect | | | | of words that are a cross between the two |
| All major languages, including English, have various | | | | languages of the region. It's to the benefit of the |
| dialects. A dialect is a regional form of speech and a | | | | company to know and meet their business translation |
| variety of language with a nonstandard vocabulary, | | | | needs. |
| pronunciation and/or grammar that's unique to a | | | | Cultural Aspects |
| specific area. The negative impact that an unfamiliar | | | | There's also the need to carefully consider culture. This |
| dialect can have on comprehension by speakers of a | | | | point is of particular importance to native English |
| different dialect, can prove fatal to a company's | | | | speakers of the U.S.A. Often Americans who have |
| advertising campaign. The United Kingdom's famous | | | | learned Spanish seek employment in bilingual customer |
| 'fish and chips' is understood as 'fish and fries' by | | | | service. Many tend to reply to 'gracias' (thank you), |
| natives of the U.S.A. only because of the dish's | | | | with 'de nada' (you're welcome), after delivering service |
| widespread popularity and much travel between the | | | | to a client. Such response reveals the lack of |
| two nations. Unfortunately, this is not the case with | | | | understanding of the importance of courtesy in |
| many words and phrases that will be needed in | | | | Spanish. Real Spanish speakers often reply with |
| business translation. If a company is going to establish | | | | phrases such as 'para servirle' (at your service), or |
| a presence in South America, Latin American Spanish | | | | some other phrase that appears so flowery to a |
| instead of Castillian should be the dialect of choice. | | | | native English speaker that it never occurs to him to |
| The Targeted Audience | | | | adopt the language in its culture. Business translation |
| Most businesses cater to a targeted audience. | | | | needs will also be determined by cultural aspects. |
| Nurseries attract gardeners and landscapers. Fabric | | | | Many more factors can be considered, but the |
| stores appeal to seamstresses, tailors, and those who | | | | aforementioned ones should always be included to |
| do crafts. Even department and grocery stores target | | | | ensure the company reaps benefit from business |
| audiences. Wal-Mart attracts economical consumers; | | | | translation. |