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Entrepreneurship: What does it REALLY mean?

Introduction:In a world where ideas driveSchumpeter's Definition:After digesting the
economies, it is no wonder that innovationnumerous definitions of entrepreneurship, one
and entrepreneurship are often seen aswould tend to see a strong link between these
inseparable bedfellows. The governmentstwo terms: entrepreneurship and innovation.
around the world are starting to realize thatIn retrospect, most of the definitions tended
in order to sustain progress and improve ato be, to some extent, a re-work and
country's economy, the people have to beexpansion of Schumpeter's definition of
encouraged and trained to thinkentrepreneurship (which is that of innovation
out-of-the-box and be constantly developingbeing applied in a business context).As
innovative products and services. The oncedefining the term of 'innovation' is highly
feasible ways of doing business are no longerdebatable and would merit a paper on its own,
guarantees for future economic success!Inthe author has thus, for convenience,
response to this inevitable change, somesummarised the definition of innovation.
governments are rethinking the way the youngInnovation can be perceived simply as the
are educated by infusing creative thinkingtransformation of creative ideas into useful
and innovation in their nation's educationalapplications by combining resources in new or
curriculum. In the same vein, they areunusual ways to provide value to society for
putting much emphasis on the need to trainor improved products, technology, or
future entrepreneurs through infusingservices.In the author's opinion, the
entrepreneurship components within thedifficulties of defining "innovation" could
educational system, especially at thebe the reason for the quandary one finds in
tertiary level.Some countries have taken thisattempting to arrive at a clear-cut
initiative to a higher level by introducingdefinition of the term "
entrepreneurship education at elementaryEntrepreneurship".Take for example, if
schools and encouraging them to be futuresomeone starts another run-of-the-mill hot
entrepreneurs when they are of age. In adog stand in the streets of New York, will he
series of survey funded by Kauffman Centertermed as an entrepreneur? According to
for Entrepreneurial Leadership, it was foundDrucker's definition, he will be seen as one.
that nearly seven out of 10 youths (agedHowever, if the above definition by
14-19) were interested in becomingSchumpeter was used as a guideline, the
entrepreneurs.Being an entrepreneur is nowanswer is probably 'NO'.Why? The core of the
the choice of the new generation as comparedmatter lies in what is so innovative about
to the preferred career choices ofsetting up another hot-dog stand which are in
yesteryears such as being a doctor, lawyer orabundance in New York. On the contrary, if he
a fighter pilot. In a recent visit to theis the first one to start a stand selling
bustling city of Shanghai in China, anhot-dogs with Oriental Sweet and Sour sauce
informal survey was carried out among Chinesetopping; he could be termed as an
youths by the author. The results of theentrepreneur (even based on Schumpeter's
survey showed that being an entrepreneur,requirement) as he has done what others have
especially in the field of computer andnot done before. In the context of
e-commerce, is perceived as a 'cool' careerentrepreneurship, creativity and innovation
and is an aspiration for many Chinese youthsare key points in the whole scheme of
Prior to the 'opening up' of modern China,things.In this manner, by adding "innovative"
being an entrepreneur was perceived as thefeatures to a product or services and setting
outcome of one's inability to hold a goodup a business based on these additional
government job and those who dared tofeatures to compete in the existing market,
venture, were often scorned at by theirnew entrants may be able to gain this
peers. Times have indeed changed.With thiscompetitive advantage over existing market
change in mindset and the relative knowledgeplayers.In the case of the hot-dog seller, it
that entrepreneurs bring forth increased jobmay be argued that his addition of Oriental
creations, the awareness and academic studiesSweet and Sour sauce toppings may be seen as
of entrepreneurship have also heightened. Innondescript. This runs in contrary to some
many tertiary institutes, many courses ofscholars' definition of entrepreneurship as
entrepreneurship and innovation are beingrequiring quantum changes in the products/
developed and offered to cater to theservices to be justified as being
increasing demand. The termentrepreneurial (Bygrave, 1985; Bygrave &
"entrepreneurship" has also evolved withHofer, 1991).Consistent with creating new
numerous variations. The proliferation ofproducts for sale, someone who starts a
jargons such as netpreneur, biotechpreneur,business by providing a totally new way of
technopreneur and multipreneur are coined toserving his customers/ clients is considered
keep up with the ever-changing times andto be entrepreneurial too. Though, it is
business conditions that surround us.In viewoften argued that there are no real new
of these changes, it is important that theproducts or services in a case where one does
definition of entrepreneurship be refined ornot look to the past products and services
redefined to enable its application in thisfor ideas for improvements. Thus, the notion
21st century. To put it succinctly, "Goodof incremental improvements should be
science has to begin with good definitionsaccepted as being innovative too.Innovation
(Bygrave & Hofer, 1991, p13)." Without thein the business sense may not necessarily
proper definition, it will be laborious forinvolve, in the physical sense, the
policymakers to develop successful programsintroduction of a new product or service. It
to inculcate entrepreneurial qualities incan be in the form of what is commonly known
their people and organizations within theiras creative imitations. For example, if an
country.The paper will provide a summary ofindividual starts selling a product that is
the definitions of entrepreneurship providedalready common in his area or country, he
by scholars in this subject area. The authorwill not be seen as being entrepreneurial.
will also expand on one of the definitions byHowever, if he is the first to sell the same
Joseph Schumpeter to create a betterproduct in a virgin locale or to an untouched
understanding of the definition of the termmarket segment, he will be seen as an
"entrepreneurship" as applied in today'sentrepreneur in his own rights.Take Muhammad
business world.Entrepreneurship through theYunus, for example. Yunus became an
Years:It was discovered that the termentrepreneur when he started a micro-loan
'entrepreneurship' could be found from theprogram for the poor villagers in a rural
French verb 'entreprende' in the twelfthpart of Bangladesh named Grameen, with only
century though the meaning may not be thatUS$26. The loan was divided among 42
applicable today. This meaning of the wordvillagers to assist them to buy small items
then was to do something without any link tosuch as combs, scissors, needles and other
economic profits, which is the antithesis ofnecessities to start their own home
what entrepreneurship is all about today. Itbusinesses. In the past 22 years, Grameen
was only in the early 1700's, when FrenchBank has grown with over $2 billion loans
economist, Richard Cantillon, described angranted. It has now become a model for
entrepreneur as one who bears risks by buyingseveral micro-loan facilities.>From the
at certain prices and selling at uncertainfollowing example, Yunus created banking and
prices (Barreto, 1989, Casson 1982) which islending facilities in Grameen specifically
probably closer to the term as appliedfor the poor villagers. Banking and lending
today.In the 1776 thought-provoking book 'Themoney activities are not new but Yunus was
Wealth of Nations', Adam Smith explainedthe first to provide such facilities in a
clearly that it was not the benevolence ofrural part of Bangladesh and that is
the baker but self-interest that motivateddefinitely innovation and risk-bearing on his
him to provide bread. From Smith'spart as a social entrepreneur. In short,
standpoint, entrepreneurs were the economicinnovation need not arise mainly from a new
agents who transformed demand into supply forproduct or service but it could be an old
profits.In 1848, the famous economist Johnproduct or service finding a new market for
Stuart Mill described entrepreneurship as thepenetration.An individual could be termed as
founding of a private enterprise. Thisan entrepreneur if he or she sells a product
encompassed the risk takers, the decisionor service using new systems and/ or mediums
makers, and the individuals who desire wealthof marketing, distribution or production
by managing limited resources to create newmethods as a basis for a new business
business ventures.One of the definitions thatventure. A good example will be Jeff Bezos,
the author feels best exemplifiesthe founder of Amazon, the successful
entrepreneurship was coined by JosephWeb-based bookstore. He was one of the first
Schumpeter (1934). He stated that theto sell books on a large scale using an
entrepreneur is one who applies "innovation"online store and also patented the one-click
within the context of the business to satisfysystem for online buying. Though selling
unfulfilled market demand (Liebenstein,books is not an innovation in itself, Jeff
1995). In elaboration, he saw an entrepreneurBezos was innovative in the use of the
as an innovator who implements change withinInternet then as a viable marketing and sales
markets through the carrying out of newchannel for selling books.Another example
combinations. The carrying out of newfrom the field of e-commerce is Stuart
combinations can take several forms:TheSkorman, the founder of is essentially one
introduction of a new good or standard ofof the first cyber movie store with a very
quality;The introduction of a novel method oflarge inventory of over a 100 000 videos.
production;The opening of a new market;TheThough setting a movie store was
acquisition of a new source of new materialsrevolutionary then, main distinction was
supply; andThe carrying out of the newbeing known as the first online store to
organization in any industry.Though the termexpand by opening an offline store. The
'innovation' has different meanings tofounder felt that by doing so, the online
different people, several writers tended tostore could be an advertisement for the
see "innovation" in the form ofoffline store and vice versa, thus
entrepreneurship as one not of incrementalstrengthening this click and mortar business
change but quantum change in the new businessventure- an example of creativity and
start-ups and the goods/services that theyinnovation applied in a profitable business
provide (egs, Bygrave, 1995; Bygrave & Hofer,context.Conclusion:This paper has started as
1991).In the view of Drucker (1985), hean attempt to redefine the term of
perceived entrepreneurship as the creation ofentrepreneurship but ended up 'updating' the
a new organization, regardless of its abilitywheel, based on the definition as proposed by
to sustain itself, let alone make a profit.Schumpeter. The paper expanded on this
The notion of an individual who starts a newinfluential work by giving examples to
business venture would be sufficient for himillustrate what innovation in
her to be labeled as an entrepreneur. It isentrepreneurship was and hope that along the
this characteristic that distinguishesway, new insights were unearthed in the study
entrepreneurship from the routine managementof defining entrepreneurship.In summary, the
tasks of allocating resources in an alreadyauthor hopes that this paper would further
established business organization. Though theencourage the infusion of creative thinking
definition tends to be somewhat simplistic inand innovation within the educational system
nature, it firmly attaches the nature ofto nurture future entrepreneurs with a
entrepreneurial action with risk-taking andcompetitive edge. In the author's view, the
the bearing of uncertainty by the individualcharacteristics and capabilities to set up a
(Swoboda, 1983)In a Delphi study, Gartnernew business venture based on doing things
(1990) found eight themes expressed by thethat have not done before should be
participants that constitute the nature ofencouraged. Innovation needs to be the
entrepreneurship. They were the entrepreneur,cornerstone of entrepreneurship as opposed to
innovation, organization creation, creatingthe mere setting up of another new enterprise
value, profit or non-profit, growth,without implementing changes or adding
uniqueness, and the owner-manager. The themesfeatures of improvements to the products and
could be seen as a derivative and expansionservices provided and/ or its business
of Schumpter's earlier concept.Expanding onprocesses.



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