Entrepreneurship: What does it REALLY mean?

Introduction:In a world where ideas drive economies, itexpansion of Schumpter's earlier concept.Expanding
is no wonder that innovation and entrepreneurship areon Schumpeter's Definition:After digesting the
often seen as inseparable bedfellows. Thenumerous definitions of entrepreneurship, one would
governments around the world are starting to realizetend to see a strong link between these two terms:
that in order to sustain progress and improve aentrepreneurship and innovation. In retrospect, most of
country's economy, the people have to be encouragedthe definitions tended to be, to some extent, a re-work
and trained to think out-of-the-box and be constantlyand expansion of Schumpeter's definition of
developing innovative products and services. The onceentrepreneurship (which is that of innovation being
feasible ways of doing business are no longerapplied in a business context).As defining the term of
guarantees for future economic success!In response'innovation' is highly debatable and would merit a paper
to this inevitable change, some governments areon its own, the author has thus, for convenience,
rethinking the way the young are educated by infusingsummarised the definition of innovation. Innovation can
creative thinking and innovation in their nation'sbe perceived simply as the transformation of creative
educational curriculum. In the same vein, they areideas into useful applications by combining resources in
putting much emphasis on the need to train futurenew or unusual ways to provide value to society for
entrepreneurs through infusing entrepreneurshipor improved products, technology, or services.In the
components within the educational system, especiallyauthor's opinion, the difficulties of defining "innovation"
at the tertiary level.Some countries have taken thiscould be the reason for the quandary one finds in
initiative to a higher level by introducingattempting to arrive at a clear-cut definition of the term
entrepreneurship education at elementary schools and" Entrepreneurship".Take for example, if someone
encouraging them to be future entrepreneurs whenstarts another run-of-the-mill hot dog stand in the
they are of age. In a series of survey funded bystreets of New York, will he termed as an
Kauffman Center for Entrepreneurial Leadership, itentrepreneur? According to Drucker's definition, he will
was found that nearly seven out of 10 youths (agedbe seen as one. However, if the above definition by
14-19) were interested in becoming entrepreneurs.BeingSchumpeter was used as a guideline, the answer is
an entrepreneur is now the choice of the newprobably 'NO'.Why? The core of the matter lies in
generation as compared to the preferred careerwhat is so innovative about setting up another hot-dog
choices of yesteryears such as being a doctor, lawyerstand which are in abundance in New York. On the
or a fighter pilot. In a recent visit to the bustling city ofcontrary, if he is the first one to start a stand selling
Shanghai in China, an informal survey was carried outhot-dogs with Oriental Sweet and Sour sauce topping;
among Chinese youths by the author. The results ofhe could be termed as an entrepreneur (even based
the survey showed that being an entrepreneur,on Schumpeter's requirement) as he has done what
especially in the field of computer and e-commerce, isothers have not done before. In the context of
perceived as a 'cool' career and is an aspiration forentrepreneurship, creativity and innovation are key
many Chinese youths Prior to the 'opening up' ofpoints in the whole scheme of things.In this manner, by
modern China, being an entrepreneur was perceivedadding "innovative" features to a product or services
as the outcome of one's inability to hold a goodand setting up a business based on these additional
government job and those who dared to venture,features to compete in the existing market, new
were often scorned at by their peers. Times haveentrants may be able to gain this competitive
indeed changed.With this change in mindset and theadvantage over existing market players.In the case of
relative knowledge that entrepreneurs bring forththe hot-dog seller, it may be argued that his addition of
increased job creations, the awareness and academicOriental Sweet and Sour sauce toppings may be seen
studies of entrepreneurship have also heightened. Inas nondescript. This runs in contrary to some scholars'
many tertiary institutes, many courses ofdefinition of entrepreneurship as requiring quantum
entrepreneurship and innovation are being developedchanges in the products/ services to be justified as
and offered to cater to the increasing demand. Thebeing entrepreneurial (Bygrave, 1985; Bygrave & Hofer,
term "entrepreneurship" has also evolved with1991).Consistent with creating new products for sale,
numerous variations. The proliferation of jargons suchsomeone who starts a business by providing a totally
as netpreneur, biotechpreneur, technopreneur andnew way of serving his customers/ clients is
multipreneur are coined to keep up with theconsidered to be entrepreneurial too. Though, it is often
ever-changing times and business conditions thatargued that there are no real new products or
surround us.In view of these changes, it is importantservices in a case where one does not look to the
that the definition of entrepreneurship be refined orpast products and services for ideas for
redefined to enable its application in this 21st century.improvements. Thus, the notion of incremental
To put it succinctly, "Good science has to begin withimprovements should be accepted as being innovative
good definitions (Bygrave & Hofer, 1991, p13)." Withouttoo.Innovation in the business sense may not
the proper definition, it will be laborious for policymakersnecessarily involve, in the physical sense, the
to develop successful programs to inculcateintroduction of a new product or service. It can be in
entrepreneurial qualities in their people andthe form of what is commonly known as creative
organizations within their country.The paper will provideimitations. For example, if an individual starts selling a
a summary of the definitions of entrepreneurshipproduct that is already common in his area or country,
provided by scholars in this subject area. The authorhe will not be seen as being entrepreneurial. However,
will also expand on one of the definitions by Josephif he is the first to sell the same product in a virgin
Schumpeter to create a better understanding of thelocale or to an untouched market segment, he will be
definition of the term "entrepreneurship" as applied inseen as an entrepreneur in his own rights.Take
today's business world.Entrepreneurship through theMuhammad Yunus, for example. Yunus became an
Years:It was discovered that the termentrepreneur when he started a micro-loan program
'entrepreneurship' could be found from the French verbfor the poor villagers in a rural part of Bangladesh
'entreprende' in the twelfth century though the meaningnamed Grameen, with only US$26. The loan was
may not be that applicable today. This meaning of thedivided among 42 villagers to assist them to buy small
word then was to do something without any link toitems such as combs, scissors, needles and other
economic profits, which is the antithesis of whatnecessities to start their own home businesses. In the
entrepreneurship is all about today. It was only in thepast 22 years, Grameen Bank has grown with over
early 1700's, when French economist, Richard Cantillon,$2 billion loans granted. It has now become a model for
described an entrepreneur as one who bears risks byseveral micro-loan facilities.>From the following
buying at certain prices and selling at uncertain pricesexample, Yunus created banking and lending facilities in
(Barreto, 1989, Casson 1982) which is probably closerGrameen specifically for the poor villagers. Banking and
to the term as applied today.In the 1776lending money activities are not new but Yunus was
thought-provoking book 'The Wealth of Nations', Adamthe first to provide such facilities in a rural part of
Smith explained clearly that it was not theBangladesh and that is definitely innovation and
benevolence of the baker but self-interest thatrisk-bearing on his part as a social entrepreneur. In
motivated him to provide bread. From Smith'sshort, innovation need not arise mainly from a new
standpoint, entrepreneurs were the economic agentsproduct or service but it could be an old product or
who transformed demand into supply for profits.Inservice finding a new market for penetration.An
1848, the famous economist John Stuart Mill describedindividual could be termed as an entrepreneur if he or
entrepreneurship as the founding of a privateshe sells a product or service using new systems and/
enterprise. This encompassed the risk takers, theor mediums of marketing, distribution or production
decision makers, and the individuals who desire wealthmethods as a basis for a new business venture. A
by managing limited resources to create new businessgood example will be Jeff Bezos, the founder of
ventures.One of the definitions that the author feelsAmazon, the successful Web-based bookstore. He
best exemplifies entrepreneurship was coined bywas one of the first to sell books on a large scale
Joseph Schumpeter (1934). He stated that theusing an online store and also patented the one-click
entrepreneur is one who applies "innovation" within thesystem for online buying. Though selling books is not an
context of the business to satisfy unfulfilled marketinnovation in itself, Jeff Bezos was innovative in the
demand (Liebenstein, 1995). In elaboration, he saw anuse of the Internet then as a viable marketing and
entrepreneur as an innovator who implements changesales channel for selling books.Another example from
within markets through the carrying out of newthe field of e-commerce is Stuart Skorman, the
combinations. The carrying out of new combinationsfounder of is essentially one of the first cyber movie
can take several forms:The introduction of a newstore with a very large inventory of over a 100 000
good or standard of quality;The introduction of a novelvideos. Though setting a movie store was
method of production;The opening of a newrevolutionary then, main distinction was being known as
market;The acquisition of a new source of newthe first online store to expand by opening an offline
materials supply; andThe carrying out of the newstore. The founder felt that by doing so, the online
organization in any industry.Though the term 'innovation'store could be an advertisement for the offline store
has different meanings to different people, severaland vice versa, thus strengthening this click and mortar
writers tended to see "innovation" in the form ofbusiness venture- an example of creativity and
entrepreneurship as one not of incremental change butinnovation applied in a profitable business
quantum change in the new business start-ups and thecontext.Conclusion:This paper has started as an
goods/services that they provide (egs, Bygrave, 1995;attempt to redefine the term of entrepreneurship but
Bygrave & Hofer, 1991).In the view of Drucker (1985),ended up 'updating' the wheel, based on the definition
he perceived entrepreneurship as the creation of aas proposed by Schumpeter. The paper expanded on
new organization, regardless of its ability to sustainthis influential work by giving examples to illustrate
itself, let alone make a profit. The notion of an individualwhat innovation in entrepreneurship was and hope that
who starts a new business venture would be sufficientalong the way, new insights were unearthed in the
for him/her to be labeled as an entrepreneur. It is thisstudy of defining entrepreneurship.In summary, the
characteristic that distinguishes entrepreneurship fromauthor hopes that this paper would further encourage
the routine management tasks of allocating resourcesthe infusion of creative thinking and innovation within
in an already established business organization. Thoughthe educational system to nurture future entrepreneurs
the definition tends to be somewhat simplistic in nature,with a competitive edge. In the author's view, the
it firmly attaches the nature of entrepreneurial actioncharacteristics and capabilities to set up a new
with risk-taking and the bearing of uncertainty by thebusiness venture based on doing things that have not
individual (Swoboda, 1983)In a Delphi study, Gartnerdone before should be encouraged. Innovation needs
(1990) found eight themes expressed by theto be the cornerstone of entrepreneurship as opposed
participants that constitute the nature ofto the mere setting up of another new enterprise
entrepreneurship. They were the entrepreneur,without implementing changes or adding features of
innovation, organization creation, creating value, profit orimprovements to the products and services provided
non-profit, growth, uniqueness, and the owner-manager.and/ or its business processes.
The themes could be seen as a derivative and